WINDSOR, ON – It is evident that the impact of technology on our day to day lives has grown exponentially over the past decade. Whether it be laptops or cell phones, technology helps us connected with the world around us and acts as a portal to vasts amounts of knowledge which can be accessed with ease. However, many new entrepreneurs do not utilize technology to its full extent to propel themselves to new heights.

Following is a list of reasons of why entrepreneurs should incorporate technology in their businesses:

• Communication: good communication is necessary to allow efficient flow of information in a business. Technology provides multiple channels for businesses to communicate both internally and externally. Whether it’s setting up virtual workspaces where employees can interact and develop ideas, or connecting to international businesses through the use of video conferencing, technology can be used as an outlet which allows businesses to collect feedback from their customers, which can used to improve or alter a product to suit the needs of the customers better.
• Research and Development: through the use of technology, businesses can research the market through the use of secondary data. This is extremely useful as it provides businesses with in-depth knowledge about markets before penetrating them. Along with secondary research, businesses can use technology to conduct primary research in addition to using online surveys and customer feedback.
• Web Based Advertising: one the most beneficial use of technology is advertising to millions of people around the globe just at a click of a button. Web based advertising consists of websites and social media. Websites can be built using DIY tools such as WordPress or SquareSpace or professional web developers can be hired to create them. Unlike websites, social media accounts are very easy to build for your business and provide exposure on a wide variety of platforms such as Facebook, Twitter and YouTube.

by Adhiraj Singh, EPICentre Ambassador

EPICentre serves as the hub for all entrepreneurial activity on the University of Windsor campus. From extra-curricular activities to workshop series, students from all disciplines have the opportunity to explore entrepreneurship. We also provide mentorship, co-working space and access to funding to students and recent graduates interested to start and grow their businesses. Check out the rest of our site to learn more about how you could get involved!