Starting Lean Workshops: Value Proposition

(2 sessions, 4 hours each)

WETech and EPICentre UWindsor , in collaboration with MaRS are excited to offer the first instalment of the Entrepreneur’s Toolkit Workshops.  The Entrepreneur’s Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

Do you have an idea or a product that you would like to turn into a business? 

This two-part workshop series is designed to help early-stage ventures understand the Lean Startup approach and learn ways to start collecting feedback from potential customers.

The tools and frameworks covered in the workshop will help you to lower the risk associated with launching your new product or business.

Our approach will also help new ventures to better understand how sales and marketing activities can be organized to land the first customers.

Workshop Schedule

January 26, 2015 4:30 p.m. – 8:30 p.m.	Session 1 – Preparing to leave the building Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk. Deliverable:  Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.
January 30, 2015 1:00 p.m. – 5:00 p.m.	Session 2 – Determining your value proposition  Use data obtained from customer interviews to synthesize customer feedback into a value proposition. Deliverable: A framework and template for determining your value proposition

Please click HERE to register online.