Company Name: Lyric Symone & Co.
Founders: Nia Lyric Symone Thompson
Tell us a little bit about yourself:
My name is Nia Lyric Symone Thompson. I was born and raised in Detroit, Michigan. Growing up, I have always been creative. From my acting classes, photography side hustle, and love for beauty and fashion, my interests made me fascinated with understanding of the promotion and selling of products. My mother is also an integral part of the woman I am becoming and inspiration as I’ve started my company, Lyric Symone & Co. She has spent the better half of her career as a consultant helping people start their business. It’s important to me to create, empower and maintain a platform to promote other small businesses after they initially launch.
Tell us about your company
Lyric Symone & Co. is a subscription beauty box that provides a platform for small businesses. We also unrate collections of jewelry and organic beauty products.
How do you feel the RBC EPICentre Founders program will be beneficial to growing your company?
My business is a seed for others to grow. This program is essential to developing me as an entrepreneur and making my business sustainably operate. I hope to impart those seeds of growth into other businesses that I partner with through my subscription beauty box.
Why do you feel it’s important to have a company like yours in our community?
Industry market research shows that the current subscription beauty boxes are primarily targeted toward showcasing and working with bigger brands. Additionally, the other beauty boxes are intended on uplifting current trends. My company is intentional about breathing innovation and individuality. So the products highlighted and collections curated will shed a light on new ideas and experiences. In turn, niche audiences will be exposed to products and diverse brands, they wouldn’t have sought out themselves
Where do you hope to see yourself and your company by the end of this program?
I hope to be able to validate and test my subscription beauty box. At the culmination of the program, I want to feel confident as an entrepreneur that the iterations will position me and the company in a successful space for launch.