Alumni Dinners with Aaron Simms and Scott Jenkins

During the month of November students of the EPIC Odette Business Development Consulting class had the opportunity to attend dinners with successful University of Windsor alumni. Scott Jenkins, Director of Advertising for Caesars Windsor, and Aaron Simms, President and CEO of Pharma Security Group Inc. based in Toronto, were spectacular guests. Having the opportunity to discuss career paths with these former graduates was a great experience and allowed students to see how ideas and goals can become a reality. Both gentlemen took very different paths in getting to their current positions, making each of the discussions distinctly different and providing wide-ranging insight into the business and entrepreneurial world. Scott shared his thoughts on advertising and how a major corporation plans their marketing campaigns and interior layout of buildings to maximize revenue. Although focused on his business sector, the discussion was applicable to all types of business and we were able to pry into his thoughts on current mainstream strategies. Scott’s vast experience was clearly identified during the conversation. As a self-made entrepreneur and graduate of the University of Windsor in 2009, Aaron Simms has made great strides in the business world since graduation. He was able to share the challenges faced in designing, producing and selling a pharmaceutical product, how he found a consumer need and the business setup challenges faced while getting his company off the ground. As someone who graduated so recently it showed the students how quickly things can move when you make sound decisions and properly implement a strategy. Sharing business ideas and experiences with good food and fellow professionals was a great opportunity for everyone involved. Many thanks to Scott and Aaron for taking the time to meet with us. Lucas Semple MASc Candidate EPIC Odette Business Development Consulting Student University of Windsor