Finding Your Brand Voice and The Importance of Consistency
Whether you are a pre-revenue start-up or 20 years in, learn ways to evaluate the building blocks of your brand story. In doing so, your business will consistently resonate with your audience. Begin by reviewing how you currently interact with your customers (face-to-face, online, print) and ask yourself, is your brand a Hero, Magician, Outlaw, or Jester? Cultivating your brand voice encompasses everything from the words and language you use to your visuals. Discover what it takes to infuse personality and emotion into your business’ communications through archetypes.
What we’ll cover: · Brand Story vs Brand Experience · Brand Model · Brand Archetypes · Tone of Voice and Language · Communications Audit
Instructor: Rebecca Stasko Principal and Lead Strategist at SKO Communications Rebecca has provided over 20 years of communications and marketing solutions for a variety of businesses in both Canada and Europe. With a Master’s in Strategic Communications, she has significantly improved the bottom line for her clients by helping ensure clarity in everything they do and say.
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When: Wednesday, November 13, 2019 12:00 pm - 1:15 pm
Venue: EPICentre, Joyce Entrepreneurship Centre, 2nd Floor