Startups Sales 101: Creating a Funnel & Managing your Pipeline

Sales are the ultimate test of the performance of your product development process, your design, your marketing and your leadership. Selling is the culmination of all other company activities. There is systematic work involved in helping your target customer reach a conclusion about whether a proposition is mutually beneficial or not. This workshop is perfect if you’re looking to learn the art of sales.

This workshop is open to all University of Windsor and St. Clair College students, alumni, community members, and startups.

What we’ll cover
• Sales techniques – including the advantages and disadvantages to each;
• The what and what not to do’s;
• Managing the sales discussion using specific methods;
• How to ask the right questions that lead to a sale;
• How to close a sale;

Instructor Celso Oliveira
Celso Oliveira, Manager, Business Centre for the Business Development Bank of Canada in the Windsor-Essex, Chatham-Kent, leads a team of professionals dedicated to ensuring entrepreneurs have the guidance and financial support to achieve their ambitions. Last year, he was appointed on an interim basis as the Acting Vice President for South West Ontario. Celso is a Sessional Lecturer at the University of Windsor’s Odette School of Business with a teaching focus on marketing, strategy and entrepreneurship. He was owner-operator of two retail stores for close to a decade and currently acts as a managing director of an investment portfolio with two partners.


Registration for this event is now closed.

  • When: Thursday, June 27, 2019 12:00 pm - 1:30 pm

    Venue: EPICentre, Joyce Entrepreneurship Centre, 2nd Floor

    Where: 2455 Wyandotte St. W., Windsor On N9B 3P4

    Cost: Free