Join us for this intro to social media marketing workshop where we'll cover the basics of marketing on each major social media platform.
Skill Level - Beginner-Intermediate
Audience - Startups, Founders, small business owners
Pain Points - Do you want to build a brand but you're not sure where to start? Do you want to set yourself apart from your competition? Do you want to grow your audience? Do you need help thinking of content?
Goal - To gain a better understanding of social media marketing, how it applies to you and how to create your own social media strategy to help build your brand and your audience.
What we'll cover - • Basics of social media marketing • SEO strategies • Building a brand
Instructor - Layan Barakat Layan is a graduate of the Communications, Media and Film Studies program at the University of Windsor and a graduate of the Converged Journalism program at St.Clair College. She began her professional career at Hôtel-Dieu Grace Healthcare as a Community Events Coordinator for the Changing Lives Together Foundation where she helped with the planning and implementation of community events such as The Bob Probert Memorial Ride and The Heartbreaker Challenge. Layan is now the Marketing Coordinator at the University of Windsor EPICentre, helping spread the word about the programs and services offered to help local startups begin their entrepreneurial journey. In her spare time, Layan runs a blog and a YouTube channel. She does all the filming, editing, writing and marketing. Her blogging experience has lead her to various opportunities like being invited to Toronto Fashion Week, interviewing various clothing designers and collaborating with companies to create branded content.
Login to your University of Windsor - EPICentre website account to Register for this event or Register as a guest.