Audience: St. Clair College or University of Windsor students looking utilize Instagram as a business tool to build and engage with their customer base and showcase their products and services.
Pain Points: Are you excited to use Instagram to promote your business but not sure how the app works? Do you need some help generating ideas to kickstart your content strategy? Are your posts lacking engagement and struggling to reach your audience? Do you need a few pointers to develop high-quality visual content?
Why Take this Workshop?: According to Instagram Business, there are over 25 million business profiles on Instagram worldwide. Are you one of them? Many Instagram users use the platform as a way to keep tabs on their favourite brands and companies.
Goal: By the end of this workshop, participants will understand how Instagram can help accomplish business goals, have created an Instagram profile and uploaded their first post and story.
We’ll cover: • Setting goals for your business on Instagram • How to develop the tone, theme and style of your posts and stories • How to start building your follower base • What algorithms mean for your business • How to use analytics to measure your success • Do’s, don’ts and best practices • How and when to utilize paid advertising on Instagram • Additional helpful tools and resources
Instructor: Amanda Sinasac, Digital Marketing Specialist Amanda Sinasac has been using Instagram since its inception and is so obsessed with social media she made a career out of it. She has developed content for local staples like the Art Gallery of Windsor and Windsor Hackforge and now manages several social media accounts for the St. Clair Student Representative Council.